Carlos Gonzalez, Senior Graphic Designer
I’ve worked with companies large and small in support of marketing initiatives. I love learning about new brands, developing collateral pieces and promotional flyers, and re-touching images. I’ve developed packaging solutions and data sheets for medical device companies and promotional pieces designed to get the channel of a high tech company engaged. Part of the joy in freelancing is working with many different teams and across different solutions. I’m very comfortable establishing new brand guidelines, working within existing guidelines, and refining along the way.
I believe that there are multiple solutions to every problem. When I work on a deliverable I try to make sure I understand the objectives, context, guidelines, and other influences. And as we work through the review process I watch for hidden objectives or style preferences to come to light. Ultimately we want to quickly refine creative so that you get the deliverable you need, when you need it.